Know Your Co 4.0

Know Your Co 4.0 was a creative digital initiative organized under the Public Relations Avenue of the Rotaract Club of the University of Colombo Faculty of Management and Finance. The project aimed to showcase the authentic personalities of the Board of Directors beyond their official roles while enhancing the club’s digital engagement and social media presence.

The project featured a series of entertaining video episodes recorded in unique café settings, creating a relaxed and engaging atmosphere for participants. Each episode was designed to highlight the directors’ personalities through fun and interactive games, allowing audiences to connect with them on a more personal level.

The videos were released across YouTube and TikTok alongside promotional trailers to build anticipation and audience engagement. With creative concepts, engaging conversations, and carefully tailored game segments, Know Your Co 4.0 successfully strengthened audience interaction, boosted online presence, and added a fresh, entertaining dimension to the club’s public relations efforts.

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